Why did DLF stop sponsoring IPL ?
IPL 6 has commenced and one major change in this season of the IPL has been the change of its title sponsor. 'DLF' IPL has been now changed to 'PEPSI' IPL. This has raised some doubts among the cricket loving people in India. Thus we too decided to find out why this change took place.
DLF has been the title sponsor of IPL right from the inaugural season uptill the 5th edition. These 5 years have certainly raised the popularity of DLF builders to a large extent. They have gained a lot of publicity just by sponsoring IPL. IPLDLFDLFIPLRscrore now
The companies interested to sponsor the title included Karbonn mobiles, Vodafone, Airtel, Hero Motor corp, Coca Cola and Pepsi. As expected the Cola war was on and both the Cola giants Pepsi and Coca Cola made all attempts to win the sponsorship rights. But in the end it was Pepsi who secured the Sponsorship rights with a whooping bid of 396.8 Crs.
One question which will always remains in our minds will be' is IPL worth 396.8 Crores' ?